Twice has brilliantly closed out 2024 with their addictive new Mini album, STRATEGY, showcasing a vibrant mix of their signature sound and fresh influences. This 7-track collection highlights the group's impressive achievements throughout the year. It celebrates a journey filled with creativity, joy, and exploration of themes. Which revolves around romance and relationships, all delivered with their trademark brightness and optimism.
The album's title track, “Strategy,” represents a bold new direction for the group. The song steeps confidently into the realm of hip-hop with its pulsing beat and nostalgic retro synths. The inclusion of Megan The Stallion adds a layer of sass and vigor that enriches TWICE’s characteristic sound. The track masterfully fuses classic K-Pop elements with the lively energy of '80s house pop and smooth undertones of electronica R&B, creating a sound both modern and nostalgic. Megan's fiery verse injects a playful attitude through the sharp delivery of lines which contrast beautifully against the sweet harmonies of the TWICE members. The chorus is infectious, designed to resonate and linger in the listener's mind; although some might find it repetitive by the end. Despite a few uneven elements, “Strategy” stands out as a fun and experimental endeavor that pushes boundaries while remaining true to the group's essence.
The mini album offers a delightful array of songs, each showcasing a unique sonic landscape:
- “Kiss My Troubles Away” immerses the listener into a soft pop-punk ambiance, reminiscent of the rebellious spirit of late 2000s music, blending yearly catchy hooks with emotional lyrics when Nayeon sings, “Want you to make my heart cry, crystallize, freeze in time Yeah, you chargе me, heavenly, battеry, ease my pain…”.
- “Like It Like It” and “Sweetest Obsession” both immerse listeners into smooth house beats, invoking a Chic contemporary K-Pop vibe that feels upbeat and dance-worthy.
- “Keeper,” a standout track written by Dahyun, presents an intriguing mix of pop and house elements, creating a fresh sound that highlights the group's versatility and songwriting prowess.
- “Magical” Envelopes The Listener and a holiday-inspired warmth, complete with enchanting winter wonderland vibes and twinkling sleigh bells that invoke memories of cozy seasonal celebrations.
When it comes to the production of this album TWICE truly reflects the courage to experiment with production techniques. The album boasts retro and camp visuals in this concept photos and music video, creating a striking aesthetic that captures attention. The choreography also brilliantly led by Momo and Mina, showcases synchronized movements that are both visually stunning and full of energetic flair, enhancing the overall performance. Notably, this project wanted to significant milestone as it is the first time TWICE has selected a collaborative track and their title song, signaling their willingness to innovate and adapt.
However, there is a notable dip in member involvement in the writing and production process compared to previous albums which may resonate with dedicated fans.
Though “Strategy” may have not reached perfection in every aspect, it undeniably showcases TWICE’s commitment to artistic evolution as a venture into new genres and musical styles. The album's cohesive concept and diverse sound create an accelerating listening experience, even if it's a handful of tracks fall short of leaving a lasting impression.
The album continues to maintain TWICE’s signature aura of brightness and positivity, inviting listeners to immerse themselves and its uplifting messages. It delves into romantic things with a refreshing and relatable lens, resonating deeply with fans while some songs exhibit unevenness, the overall experience remains enjoyable and satisfying.
In summary, “Strategy” weaves together an intriguing tapestry of familiar TWICE melodies enhanced by daring new directions, setting the scene for an exciting error and the illustration career. Walmart every truck hits the mark perfectly, and the album holds immense promise for future creative development. Fans will undoubtedly appreciate TWICE’s relentless drive for growth and their adventure spirit and exploring new musical territories.
The success of “Strategy” aptly caps off an extraordinary year for TWICE filled with monumental stadium performances across the United States, their first-ever number one on the Billboard 200, and a thriving collaboration with Megan Thee Stallion. As TWICE Approaches the remarkable Milestone of their 10th anniversary, they continuously shine brightly on their own, proving that their artistry and dedication need no high-profile collaborations to make a significant impact on the music industry.
The album's title track, “Strategy,” represents a bold new direction for the group. The song steeps confidently into the realm of hip-hop with its pulsing beat and nostalgic retro synths. The inclusion of Megan The Stallion adds a layer of sass and vigor that enriches TWICE’s characteristic sound. The track masterfully fuses classic K-Pop elements with the lively energy of '80s house pop and smooth undertones of electronica R&B, creating a sound both modern and nostalgic. Megan's fiery verse injects a playful attitude through the sharp delivery of lines which contrast beautifully against the sweet harmonies of the TWICE members. The chorus is infectious, designed to resonate and linger in the listener's mind; although some might find it repetitive by the end. Despite a few uneven elements, “Strategy” stands out as a fun and experimental endeavor that pushes boundaries while remaining true to the group's essence.
The mini album offers a delightful array of songs, each showcasing a unique sonic landscape:
- “Kiss My Troubles Away” immerses the listener into a soft pop-punk ambiance, reminiscent of the rebellious spirit of late 2000s music, blending yearly catchy hooks with emotional lyrics when Nayeon sings, “Want you to make my heart cry, crystallize, freeze in time Yeah, you chargе me, heavenly, battеry, ease my pain…”.
- “Like It Like It” and “Sweetest Obsession” both immerse listeners into smooth house beats, invoking a Chic contemporary K-Pop vibe that feels upbeat and dance-worthy.
- “Keeper,” a standout track written by Dahyun, presents an intriguing mix of pop and house elements, creating a fresh sound that highlights the group's versatility and songwriting prowess.
- “Magical” Envelopes The Listener and a holiday-inspired warmth, complete with enchanting winter wonderland vibes and twinkling sleigh bells that invoke memories of cozy seasonal celebrations.
When it comes to the production of this album TWICE truly reflects the courage to experiment with production techniques. The album boasts retro and camp visuals in this concept photos and music video, creating a striking aesthetic that captures attention. The choreography also brilliantly led by Momo and Mina, showcases synchronized movements that are both visually stunning and full of energetic flair, enhancing the overall performance. Notably, this project wanted to significant milestone as it is the first time TWICE has selected a collaborative track and their title song, signaling their willingness to innovate and adapt.
However, there is a notable dip in member involvement in the writing and production process compared to previous albums which may resonate with dedicated fans.
Though “Strategy” may have not reached perfection in every aspect, it undeniably showcases TWICE’s commitment to artistic evolution as a venture into new genres and musical styles. The album's cohesive concept and diverse sound create an accelerating listening experience, even if it's a handful of tracks fall short of leaving a lasting impression.
The album continues to maintain TWICE’s signature aura of brightness and positivity, inviting listeners to immerse themselves and its uplifting messages. It delves into romantic things with a refreshing and relatable lens, resonating deeply with fans while some songs exhibit unevenness, the overall experience remains enjoyable and satisfying.
In summary, “Strategy” weaves together an intriguing tapestry of familiar TWICE melodies enhanced by daring new directions, setting the scene for an exciting error and the illustration career. Walmart every truck hits the mark perfectly, and the album holds immense promise for future creative development. Fans will undoubtedly appreciate TWICE’s relentless drive for growth and their adventure spirit and exploring new musical territories.
The success of “Strategy” aptly caps off an extraordinary year for TWICE filled with monumental stadium performances across the United States, their first-ever number one on the Billboard 200, and a thriving collaboration with Megan Thee Stallion. As TWICE Approaches the remarkable Milestone of their 10th anniversary, they continuously shine brightly on their own, proving that their artistry and dedication need no high-profile collaborations to make a significant impact on the music industry.
